If there's one thing that is overly apparent about my job situation to my sometimes wandering mind, it's that the publishing world is in the midst of an ever increasingly-fast change. Before the advent of magazines, getting information about something you were interested in was obtained by trial and error. If you wanted to know what widget worked on your car, you tried it and hoped for positive results. Back then, no one on the east coast knew about what was happening on the west coast, and vice versa. But the introduction of the enthusiast magazine made it possible for everyone, everywhere, to follow along with the car hobby—albeit a couple of months after it actually occurred, but nonetheless. The magazine guys would test parts and follow along with builds and show readers what was going on, what worked and what didn't.
Magazines were the place where everyone got their fix with regard to their hobby. If you wanted to see the latest in automotive hot rodding, there was a magazine for that, and every month a new issue would be available for you to peruse. Soon there were magazines catering to every type—or brand—of car that you could think of, and life was good. The downside to any monthly periodical is that it is only available every 28-30 days. That's the nature of the publishing world—it takes time to produce, design, layout, and ultimately ship the product.
Now, however, the winds have shifted, and the way people get their information and entertainment has changed—for the most part. In this gotta-have-it-now world in which we live, any and all information available is now available instantaneously via the web. If you're looking for a review about the latest products for your car—check the web. Are you looking for an image of a particular type of car? Check the web. The World Wide Web has made gathering information so easy that anyone can do it. But one thing to keep in mind is that this new ease of information gathering also causes a problem. The problem is that anyone can deliver that information. The Web doesn't care if you actually know what you're talking about, it will let you post anything that you want—even if you have no knowledge about a subject. This new, digitally-connected world has allowed anyone who thinks they know what they're talking about the ability to place misinformation or outright false information in a realm where it will exist forever.
So this digital shifting the way you guys gather information has helped us here at Mopar Muscle approach how we will continue to deliver the content you guys want. Don't get nervous—the printed magazine isn't going away any time soon. We will still be producing the quality magazine each month that you have come to expect, but we will also be initiating a larger digital presence as well. In the coming months, we will be working harder to deliver new, relevant content to www.moparmuscle.com with a lot more frequency. This will give you the instant "fix" that you're looking for. Like I said, this new, focused direction of digital content does not mean that Mopar Muscle the magazine is going away. It just means that we will be broadening our horizons, so to speak. Mopar Muscle is no longer just a magazine, we've become a brand! With our ability to produce the content you want, coupled with our ability to deliver that content through digital, social, and print media, we are working to become your one stop shop for all things Mopar.