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2001 Daytona 500 Dodge Debut - Charging Back

Dodge Division, Your Friendly Dodge Dealers, And Ray Evernham Partner For A 2001 Daytona 500 Two-Car Team Debut.
From the February, 2000 issue of Mopar Muscle
By Jerry Pitt
Photography by Courtesy Of Dodge Division, Courtesy Karl Pippart III, Archives Of Classic Auto Research Ser
0002 MOPP 01 Z DODGE
Tim Wellborn-wing car aficionado... 
   
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0002 MOPP 01 Z DODGE
Tim Wellborn-wing car aficionado extraordinaire-provided historic Dodges for the Talledega announcement.
The October 15, 1999, Press Conference at Talladega Superspeedway included Dodge dignitaries (from left) NASCAR veteran Buddy Baker, Ray Evernham, Richard Brickhouse; Jim Julow; Lou Patane; Ted Gray, Senior Manager for Dodge Dealer Advertising Association; Carl Galeana; Bill Tracy, Senior Manager Motorsport Operations and Mopar Performance Parts (hidden); and Bob Wildberger, Mopar Performance, Senior Manager NASCAR Motorsports Operations.
Dodge Debut Evernham
Dodge Debut Bill France
The opening of Alabama International... 
   
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Dodge Debut Bill France
The opening of Alabama International Motor Speedway-better known as Talladega-was to be a grand affair. That was until the Professional Drivers Association voted two days prior to the Talladega debut that they would withdraw. Bill France, Sr. demanded that anyone not racing on Sunday immediately leave the track. As a result, 32 Grand National racecars left, leaving 13 Grand National cars and 23 GT race cars. Of those 13 GN cars was Richard Brickhouse in the number 99. It would be Dodge's first victory at Talladega and Brickhouse's only GN victory.Brickhouse was at Talladega for the 30th anniversary of that victory as well as the announcement of Dodge's return to NASCAR's premier series-Winston Cup.
Dodge Debut Jim Julow
"NASCAR Winston Cup fans are... 
   
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Dodge Debut Jim Julow
"NASCAR Winston Cup fans are our kind of customer. They are the most brand-loyal people on the planet....[They number] over 100 million people.... That alone is a convincing enough argument for Dodge to go NASCAR racing..."
"We took a bunch of our Dodge Dealer Association board members down to the Cracker Barrel 400 at Atlanta Motor Speedway last month... People came up to us, spontaneously, and said 'When are you going to get back in this sport, we've missed you. I own a Dodge. When are you going to give me something to cheer for?'"
-Jim Julow
Vice President, Dodge Division
Dodge Debut Carl Galeana
What makes this important... 
   
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Dodge Debut Carl Galeana
What makes this important is that we are in a big motorsports program, we're not just sitting in the stands anymore. The association with Winston Cup allows us to forge even closer ties with our customers-who are the most brand-loyal of any in the country. It's hard not to be excited about the entire Winston Cup atmosphere. The fans are energizing. That is what helped us clinch our decision-not to mention what our Winston Cup car will look like."
-Carl Galeana
Owner Van Dyke Dodge in Warren, MIPast Dodge Dealer Association Executive Committee Chairman

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