"NASCAR Winston Cup fans are our kind of customer. They are the most brand-loyal people on the planet....[They number] over 100 million people.... That alone is a convincing enough argument for Dodge to go NASCAR racing..."
"We took a bunch of our Dodge Dealer Association board members down to the Cracker Barrel 400 at Atlanta Motor Speedway last month... People came up to us, spontaneously, and said 'When are you going to get back in this sport, we've missed you. I own a Dodge. When are you going to give me something to cheer for?'"
Vice President, Dodge Division