What makes this important is that we are in a big motorsports program, we're not just sitting in the stands anymore. The association with Winston Cup allows us to forge even closer ties with our customers-who are the most brand-loyal of any in the country. It's hard not to be excited about the entire Winston Cup atmosphere. The fans are energizing. That is what helped us clinch our decision-not to mention what our Winston Cup car will look like."
Owner Van Dyke Dodge in Warren, MIPast Dodge Dealer Association Executive Committee Chairman