The introduction of the Plymouth Duster in 1970 was ushered in by a truly conceptual car. The Rapid Transit Duster was a corporately-authorized piece of automotive art, designed to get people interested in the new car. The body was customized by Byron Grenfeld, and then painted by Butch Berinza.
With its custom grille, slight-spoiler design incorporated into the roof, and hot-for-the-time aluminum "mag" wheels, it was a true show stopper. Although it’s hard to see in the image, the Blue Streak tires were a definite accent to the car.