Chrysler was famous for carrying the names of their vehicles on for years and sometimes decades, and would even carry certain popular car line names such as Dart, Coronet, and Polara to different body styles as the years progressed. One name that didn't make it very long, however, was the Demon built by Dodge in 1971 and 1972. With a cute, devilish mascot, the Demon (with an upside-down trident forming the m) was essentially Dodge's version of the Plymouth Duster, and could be optioned with a variety of performance goodies including the potent 340 small-block engine.

As a cool car with a devilish side, we love the look and performance of the Demon, but unfortunately sales of the brand were slack, never coming close to the numbers posted by the Duster. Lackluster sales were blamed in part to the name not sitting well with the church-going sector of the automobile purchasing public, and for the 1973 model the Dodge A-Body was renamed the Dart Sport. Even so, we still see nice examples of the Demon such as this month's submission by Arno Jacobi of Belmont, California.

While driving by some apartment buildings, Arno spotted what he thought was the roofline of a Duster parked behind a couple of other cars. Being a Mopar fan, he quickly turned around and discovered the car was not a Duster, but a '71 Demon. The car looked pretty neglected and was sitting on four flat tires, so Arno began trying to track down the owner. Finally finding the owner in a building adjacent to the parking lot, Arno was told that the car was not for sale because the owner planned to restore it one day. Knowing better than to take no for an answer, Arno kept in touch with the owner of the Demon, stopping by to ask if he was ready to sell yet. Finally, more than four years after first spotting the car, the owner agreed to sell the Dodge to Arno and they struck a deal.

When Arno went to pick up the car, the owner tossed him the keys and told him to start up the dusty Demon. Doubting the car ran after sitting for so long, Arno was surprised when the engine fired right up and purred like a kitten. He had already arranged transportation for the Dodge, but says the car ran so well he could have driven it home.

As an A-Body, this '71 Demon is highly optioned with a 340 engine, floor-shifted 727 automatic, power steering, and power brakes. The Dodge is also equipped with FC7 paint, a vinyl top, functional hoodscoops, rear spoiler, side decals, and hood decals. The engine is a '71 340, but is likely a warranty block as the side rail isn't stamped with a VIN. Arno plans a full restoration of the Demon, but will change the transmission to a four-speed to make it more fun to drive. We look forward to seeing this '71 Demon when it's finished, and thank Arno for sharing his hidden treasure with the rest of our readers.