No, your eyes are not deceiving you. That is a '72 Plymouth 'Cuda wearing FM3 Moulin Rouge High Impact paint on its restored E-Body sheetmetal. You can thank one of the under-25 members of the Mopar hobby for the color choice.
Stephanie Williams' family has always had car people, so says her father Steve. "As a young person, my brother Mike and I, and most of the guys in the family, were really into cars," he recalls from his Baton Rouge, Louisiana, home. "We had a mentor in our family, our grandfather, who was a Mopar salesman. The first car that we learned how to drive and work on was a '66 Charger with a 318."
Fast forward a few decades and another stylish Mopar is in the Williams' driveway. But, we're getting a little bit ahead of the story.
This project began at a family gathering a few years back. "My uncle had the 'Cuda up in California. He came to Louisiana for a family function and started talking about it with my dad and my big brother, Collin, who drives an '06 Charger SRT8," says Stephanie. "I was interested in it, and he said that he would build it for me. That's how that project got started." Fortunately, the 'Cuda in question was in "project ready" shape, and the only areas on its unibody that needed new steel were the front fenders, lower rear quarters, and the C-pillars near the rear window.
Steve says that one goal of the project was to bring this Barracuda back to the performance level the '72s had when new while keeping costs down. That started with the 340 under the hood. "We wanted to make it look pretty, and not so much high performance for a 16-year-old," says Steve of the 'Cuda and its LA-series engine. "It's a [decent] engine with primarily the original 340 parts in it. We added headers, a crossover pipe, and cutouts to complete the exhaust system, and we also added the rear valence with the exhaust tip cutouts because we all liked how that exhaust came through the rear valence," says Steve. "Of course, the paint Stephanie liked a lot, from the previous Mopar pinks that she'd seen."
The code FM3 color that Stephanie chose is one of the eye-grabbingest of the High Impact paints-but one of the rarest when it comes to production cars. That's because Moulin Rouge (and Panther Pink, per the Dodge color chart) was added to the option list in the middle of the 1970 model run and was not used as a factory color after 1970.
Big BFGoodrich Radial TAs and chrome-plated Rallye wheels weren't on the '72 'Cuda option
Another appearance item that wasn't on any '72 Plymouth options list: the AAR-inspired strobe stripes on each side of Stephanie's 'Cuda. Not only are they not OEM, but they're not made of the vinyl tape that so many '70s cars were trimmed with. "We spent a lot of time making the contrasting strobe stripes, which are painted on," says Steve. "That stripe itself has some luminescent material mixed in it, so after the car's been in bright sunshine all day, if you put it in the dark, those strobe stripes glow. That's a cool thing to see!"
Inside, the cabin's colors and modern-tech electronics are Stephanie's ideas. "I chose the radio and the GPS tracking system that's in it," she says. "Also the seat colors were going to be black, but I asked them to do a bright white."
Plans called for Stephanie's 'Cuda to have black seats, but she decided otherwise. Modern-
After the 'Cuda was done last spring, Stephanie and her family traveled to Mopars at the Strip in Las Vegas, where they got their first look at the finished car. "The stripes were a surprise to me," Stephanie recalls. "When I first saw those glow at night, I didn't know what was going on. The only thing I kept saying was, 'Oh my God!' I was shocked!"