Finally the car was assembled, but it needed some school clothes. The Direct Connection team worked with Stephanie Rooks, responsible for logo and brand management, to come up with something that stayed true to the Direct Connection roots while still incorporating the modern liquid metal Mopar Performance scheme. "She came up with this terrific looking wrap that certainly does just that for us," says Dale. "Wraps are popular today, and many race teams have started using them because they're easy and can be greatly detailed." Not to mention that the wrap can be removed at anytime to reveal the original drag pack car, unmolested aside from a small hole for the air-to-water intercooler plumbing.
The car made its debut at Mopars at the Strip in Las Vegas, where the crowd reaction was more than Dale or Brian could have anticipated. "Everywhere we've gone, the reaction to the car has been so positive that it's honestly hard to believe," says Brian. "So it's safe to say that we're happy with the way it turned out and what it's doing for us." It's not only a great way to promote the brand for them, but it's also an interesting way to test and develop new parts for today and tomorrow.
After talking with Dale and Brian, it's hard not to view them as a new Skunkworks or Ramchargers of the decade. "We don't see this as a project with a timeline, since we plan to continue to develop new parts with this car," says Dale. If that's the case, we could have a whole cornucopia of late model performance parts driving Chrysler into the future performance market. With the Direct Connection team back in full swing working late nights on their own time, things are looking good for Mopar fans.
'08 Dodge Challenger Drag Pack
Owned by: Chrysler Group, LLC
Auburn Hills, Michigan