When it came time for Plymouth to update the two-door A-Body for 1970, the Duster resulted
Do we have to remind you about the 383 in the early B-Body Plymouths? About the Hi-Po 273 and 340 LA-series engines in the mid/late '60s Barracudas? What about the 383, and later the 440 in the '68-'69 'Cudas, or the 440 Magnum and 440 Six Barrel? Finally, do you know about the 383 Road Runner Special?
And do we have to remind you about the 426 Hemi?
We didn't think so.
So what if the G.M. and Blue Oval pony car purists didn't like the '67-'69 Barracuda fastb
Value: Best Bang for Your Buck
For years, Ma Mopar's dealers moved thousands of Plymouths equipped with special-deal option groups that combined available convenience and trim items into one package, then priced them so their stickers were less than if you ordered it all separately. (Think Gold Dusters and the Silver Specials of the mid and late '60s.)
But the best buy during the muscle car era had to be the Plymouth Road Runner. Conceived when The General added more and more luxury features (and weight) each year to its mid-sized muscle offerings, the Road Runner bucked that trend. It offered a base Belvedere two-door sedan body fitted with the high-output 383 from the police-car equipment lineup, your choice of the A-833 four-speed or 727 TorqueFlite, the 83/4-inch rear end, plus heavy-duty suspension gear from the cop-car parts list. Add the GTX, hood, a blacked-out grille, a horn that mimicked Warner Brothers' cartoon bird (and Bird stickers on the doors and trunk lid), and you had it.
The '65 Plymouth race cars were terrors on the strip when put into the right hands, like t
With a base sticker price of $2,870 for the four-speed, and $2,909 for the automatic Road Runner, that was over a hundred bucks less than a base Chevelle SS396 (which only had a three-speed manual transmission standard) and about $230 less than a base Pontiac GTO (which also only had a three-speed). Ford? Their Torino GT hardtop may have stickered near the base Road Runner's price, but if you wanted a big-block and a four-speed in one, you had to shell out $450 more.
Options on the Road Runner were available separately as well as in packages-including interior and exterior décor groups, which added Satellite-level trim inside and out without putting much of a dent on the sticker price. If you really wanted to go big on the Bird's sticker, you went with 1968's only engine option: the Hemi. With it, you got a Dana 60 rear end, a bigger radiator, plus plenty of structural bracing not otherwise available in a fixed-roof B-Body. That added $714 to the Bird's price, with a heavy-duty SureGrip differential for the Hemi adding another $169. Do the math, and you're still below four grand for the Bird, at a time when more than a few of its competitors rolled off dealer's lots with stickers pushing five grand.
1968 saw the limited-edition, Hurst-modified Hemi Barracudas that owned the Super Stock cl
But Plymouth wasn't done yet. Late in the 1969 model run came the A12 440 Six Barrel option. For about $400 over the Bird's base price (which was still under three grand, even for the hardtop), you got a 440 Magnum topped with three two-barrel Holleys on an aluminum Edelbrock intake, your choice of an A-833 or 727 transmission, a Dana 60 rear end, a pin-on scooped fiberglass hood, and no wheel covers or hub caps-or air conditioning, or power brakes. A genuine 13-seconds-in-the-quarter-mile car for around $3,500.
If Ma Mopar's management had stayed focused on what the Plymouth brand offered from day one in 1928, and kept the emphasis on its engineering, styling, performance, and (especially) value for the dollar-and not had Dodge poach sales by offering same-size and same-price cars starting in 1960-it wouldn't have become the watered-down, badge-engineered clone of Dodge that it became from the late '70s onward.
Nonetheless, we still have the memory of the best that Plymouth offered, exemplified by the ones that we've brought you (and will continue to) here in the pages of Mopar Muscle!
Starting in 1968, the Road Runner was the best high-performance value, bar none. This '681
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What else needs to be said about the 426 Hemi-as a full-on race engine, or in street-perfo
Who can forget the Plymouth Dust Trail...
When you picked the 'Cuda for '70, your engine choices included the 440, and options inclu