One hundred years ago, brothers John and Horace Dodge created America’s first mass-produced all-steel-bodied cars and set a new record for the most first-model-year automobiles ever produced: 45,033 cars. The year was 1914, and the brothers began a legacy that remains in the hearts of Dodge enthusiasts to this day. Dodge, while being America’s youngest car brand, has also become the fastest-growing, thanks to such creations as the legendary Charger and Challenger, the awesome new Durango, the Dart, and much more.
Because the Charger and Challenger have powered the brand similar to the way Hemi motors have powered them – with strength and endurance – the brand is offering die-hards a chance to own a piece of Dodge history. Starting in the first quarter of 2014, the new Dodge Charger and Challenger 100th Anniversary Editions will arrive in dealerships showcasing what we all already expect from our Mopar muscle cars – world-class power, performance, technology, and beautiful and bold styling inspired by the brand’s heritage.
“The Dodge Charger and Challenger are the perfect foundation to celebrate 100 years of Dodge style and performance,” said Tim Kuniskis, President and CEO — Dodge Brand. “Over the last century, the Dodge brand has seen its biggest success when we’ve combined head-turning designs with ingenious engineering and world-class performance. These two iconic muscle cars do all of that and more. They represent the Dodge brand’s heart and soul.”
In the Charger, a standard 300-horsepower 3.6L Pentastar V-6 engine with active intake manifold and Sport mode allows the new commemorative vehicle to achieve 31 miles per gallon, while the Challenger the V-6 puts out 305 horsepower and delivers 27mpg (highway). A buyer can choose to upgrade either model with the optional 5.7L Hemi V-8, which produces 375 horsepower, 395 lb-ft of torque, and is capable of a 0 to 60mph acceleration time of less than six seconds. Four-cylinder mode, Fuel Saver Technology, allows the Hemi to achieve up to 25mpg (highway). The Charger’s fuel efficiency is also owed to an exclusive eight-speed automatic transmission, however a five-speed automatic is standard on all V-8 models and a six-speed manual is available on the Challenger to give buyers plenty of wiggle-room when designing their ideal commemorative Dodge vehicle.
The Charger and Challenger will share several elements including exclusive availability of a new “High Octane” Red Pearl Coat paint, new 20-inch aluminum wheels, commemorative badging, a unique key fob, and a special owner’s kit with a book celebrating the last 100 years.
Both the Charger, considered by Dodge to be the world’s only four-door muscle car, and the Challenger will ring in the centennial celebration in a bold way. Available in Pitch Black, Bright White, Billet Silver, Granite Crystal, Ivory Tri-Coat, Phantom Black Tri-Coat, Header Orange, and the aforementioned High Octane Red Pearl Coat paint, all paint colors will look stunning with the all-new 20x8-inch polished five-spoke aluminum wheels with Granite Crystal pockets and matching Granite Crystal Dodge split-crosshair grille. “Dodge Est. 1914” bar-style front-fender badges and interior badges, along with special Dodge “100” logo on the center caps, help both legendary Dodges stand out as elite 100th Anniversary cars. Expect a body-color rear spoiler on the new Charger and on models with the legendary Hemi, a red “R/T” heritage grille badge, while the Challenger will wear a script “Challenger” badge.
Inside, the sport seats, center console and door armrests are wrapped in all-new Molten Red or Foundry Black Nappa with a custom cloud overprint. All leather-wrapped surfaces are sewn together with brass-colored accent stitching. A three-spoke flat-bottom performance steering wheel and die-cast paddle shifters allow the driver more complete control over the driving experience. A premium look is achieved with Dark Brushed Graphite center console bezels, Liquid Graphite steering-wheel accents, instrument panel cluster graphics featuring unique black-face gauges with white indication and a stand-out red “100” mph indication – get it?
Standard Beats by Dr. Dre audio technology paired with ten speakers and a twelve channel 552-watt amplifier fills the cabin of the Charger with your go-to cruise jams, while the Challenger will be equipped with a seven-speaker Boston Acoustics stereo system with a 368-watt amplifier.
The 2014 Dodge Charger 100th Anniversary Edition package will be limited and will cost about $2,200 more than the SXT Plus or R/T Plus trim levels. The 2014 Dodge Challenger 100th Anniversary Edition package will cost about $2,500 above the Challenger SXT Plus or R/T Plus trim levels.