Celebrating 100 years of Dodge has never looked so good, and what better time for a little bit of shopping than the holiday season! Dodge just announced that it is celebrating its centennial anniversary with the production of an all-new line of merchandise which is on sale now at www.life.dodge.com.

A wide array of products adorned with custom and vintage Dodge graphics capture the legacy of the brand and its rich history. The 100th Anniversary collection includes over thirty items including apparel for men and women, a commemorative leather jacket and watch, hats, mugs, tumblers, key fobs, journals, pens, and decals, as well as a book about 100 years of the Dodge brand, which is available for pre-order through Amazon.com. As the brand’s actual 100th anniversary approaches in July, more items will be added to the line.

In 1914, John and Horace Dodge developed the first mass-produced all-steel-bodied cars in America. That same year, they set a new record for the most first-model-year automobiles ever produced: 45,033 cars. Powered by the legendary performance of such vehicles as the Charger and Challenger, Dodge has become America’s youngest and fastest-growing brand.

We’ve also told you about Dodge’s 2014 100th Anniversary Charger and Challenger, which are scheduled to arrive in dealerships during the first quarter of the new year. These two iconic vehicles are just another way that Dodge and its fans are celebrating a century of incredible performance and beautiful styling. Here’s to another hundred years!