The North American International Auto Show (NAIAS) kicks off on January 13th and carries on until the 26th in Detroit, Michigan, and Mopar will be there with its largest exhibit to date. The 5,500 square-foot Mopar Garage display has been expanded with the addition of the Mopar Custom Shop, which offers an Augmented Reality Customization Application so that consumers can customize their Chrysler Group vehicle prior to its delivery.
“At this year’s show, we are proud to feature our new Mopar Custom Shop’s ability to give consumers the opportunity to personalize their new vehicle during the purchase process for a ‘your vehicle, your way’ experience with their Chrysler, Dodge, Jeep, Ram, Fiat dealership,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “This is a great addition to the Mopar Garage, which we introduced last year as a display to give consumers a look at how to customize their current vehicles with an incredible selection of aftermarket quality Mopar parts and accessories.”
In addition, the Mopar Custom Shop provides factory installation, Monroney original warranty and inclusion in financing packages, and the display will feature pre-programmed tablets with an application that allows consumers a virtual look at customizing a new Ram 1500.
Every year, nearly 1,500 new items are added to Mopar’s catalogue of parts and accessories allowing consumers to make their Chrysler Group vehicle truly unique. Understanding that consumers love customization, Mopar has about 100 different parts and accessories available for each new vehicle Chrysler Group launches.
“Consumers may want to add electronic tracking systems, our in-vehicle wireless charging, racing stripes, bed-liners or any number of quality Mopar performance parts and accessories, and now with the Mopar Custom Shop they can have everything factory installed and ready to drive home just the way they want it,” said Gorlier.
Since customization is taking place at the moment the vehicle is ordered, the car can be built to the customer’s specifications using Mopar quality parts and allowing them to be covered by the original warranty and included in the Monroney label.
“We are excited to use this technology and see how a consumer might engage with it,” said Tricia Hecker, Director of Marketing for Mopar. “We look forward to seeing how they use this to add personalized touches to their vehicles in the future."
The Mopar Custom Shop will be a staple in all North American Chrysler Group Facilities, so visit your local dealership and try it out!