In a surprise move Chrysler patents the Rebel name plate. Chrysler filed the proper paperwork in the US Patent and Trademark Office on April 16th, 2014, for a new trademark; "Rebel." So, what does this all mean?
Car guys will remember that the Rebel moniker was at one time used on an American Motors offering, as AMC entered into the performance market in the late ‘60s.
The filing from Chrysler states that the trademark is meant to be used on goods and services that include "motor vehicles, namely automobiles, trucks, vans, sport utility vehicles and structural parts therefor." We don’t think that Chrysler is just protecting an old asset it acquired in 1987, we think that they intend on using it in the near future.
An educated guess means that it could very well be the new name of the rumored rear-wheel drive Avenger replacement. A less optimistic guess would be that Chrysler might build a special edition of one its existing cars using the name. There is also a remote chance that the newly-filed "Rebel" name could be used for more utilitarian purposes. Take for instance, a Jeep Rebel truck? What if the Rebel moniker would be used based on the Ram 1500?