If you weren’t at least a little confused about the goings-on at Chrysler/Fiat before, here’s your chance. In a public announcement today Sergio Marchionne revealed that SRT will no longer be a stand-alone brand, and Dodge will become the performance brand. Now, SRT versions of Dodge brand cars will be available as an “option” within Dodge. Tim Kuniskis will lead this effort as he continues in his role as President and Chief Executive Officer (CEO) of the Dodge Brand, and head of the Company’s Fleet Operations. Ralph Gilles has been the driving force behind SRT for a while, but he has a new role, as he now continues as the Senior Vice President of Product Design, and President and CEO of Motorsports. The move is effective immediately.
This realignment means that the Viper returns as a Dodge branded vehicle. You can also expect to see a Dart SRT fitted with a high-output turbo and all-wheel drive. The Challenger and Charger SRT models will be getting Hellcat engines.
We also hear that the Avenger sedan and Grand Caravan minivan will cease production in 2016. If you have the need for a midsize sedan or minivan after 2016, you can choose either a 200 or a Town & Country.