"How much?" is the maximum amount of mechanical advance the mechanism delivers. Performance engines like a certain amount of advance through most of the upper operating range, usually referred to by tuners as the amount of "total" advance. Typically, Mopar engines respond best with between 35 and 40 degrees of total advance, depending on the combination. The "total" advance is the sum of where the timing starts, the initial timing setting at idle, plus the amount the mechanical advance mechanism adds in. Stock engines don't need a lot of initial advance to provide smooth idle and good off-idle acceleration without detonation, and typically run initial timing near TDC (top dead center). By contrast, a hot-cammed street sweeper often needs 15 degrees or more just to idle cleanly. If both engines run best with 35 degrees "total," the stocker, starting at 5 degrees initial, will need way more mechanical advance in the distributor mechanism to get to 35 degrees "total" than would a hot mill idling with 15 degrees initial (10 degrees more, to be exact). Setting up the amount of mechanical advance comes down to figuring out what the desired (or required) initial timing setting needs to be, then limiting the mechanical advance to the value required to achieve the optimal total setting.
The second part of the mechanical advance mechanism to consider is the rate at which the advance comes in. This is the function of the advance springs. Stiffer springs bring the advance in more slowly, while lighter ones let the advance come in sooner. The springs answer the question of "when?"

We installed a new cap and...

We installed a new cap and rotor as well as a new O-ring left over from a Fel-Pro engine rebuild kit. The total cost of the rebuild was next to nothing, but this distributor will go toe-to-toe with any high-performance sparker in a hot street application.

Our gorgeous rebuilt distributor...

Our gorgeous rebuilt distributor was destined for our ugly 318 in the '68 Barracuda fastback we recently acquired. The car still had the stock points ignition. Although the engine combo is still mild, serious mods will be coming later, so the distributor's curve was set up with what's to come in mind.

We needed to convert to electronic...

We needed to convert to electronic ignition. The first step was to mount the control unit. We had this racy Mopar Performance high-performance orange-box control unit that Hot Rod magazine's Steve Magnante flipped our way.
There are many theories on what is best, but often the mistake is to go too quick with the advance rate. Some springs are so light that the mechanical advance will start to swing in at idle rpm, which can cause real driveability problems, erratic idle, or the engine nosing over and stalling when the rpm drops and the engine suddenly loses a fistful of timing at idle. Detonation can also result from too much timing too fast. Considering that in a performance application the engine flashes against the converter over 2,500 rpm, or much higher in a racier car, a super-quick advance curve gains little, if anything. On the other hand, the factory setup feeds in additional timing rather slowly in the high-rpm range-well beyond the point where the "total" should be. What is best for your car depends upon the combination, although a rule of thumb is to have the advance start a few hundred rpm over idle speed and reach full advance by 2,500 rpm or so in a typical street car-higher if it detonates. The curve is easy to map with a timing light and tach.
While the distributor handles the switching and routing chores, it has little to do with the spark energy. This is the primary function of the control unit and ignition coil combination. The control unit affects the amount of primary energy and saturation time to the coil, which influences its output. There are a variety of Mopar Performance ignition-control units available for specific levels of performance and rpm. Ultimately, it is the coil's job to generate the voltage that goes to the spark plugs. A high-performance ignition coil is worth considering in a performance ignition, particularly as demands of rpm and compression go up. Be aware that some race coils are not suitable for prolonged low-rpm street use.
Our recently acquired '68 Barracuda's 318 was sparked by a stock points ignition. Suffice to say that it was one of the first items on the hit list in upgrading this machine. We had stacks of the stock production distributors on hand, and decided to dissect one for a full performance rebuild. Eventually, we plan on beefing up this 318 with a set of ported iron heads, and a big cam and induction combo, so the advance was modified accordingly. Even in a stock-for-stock exchange, electronic ignition offers the kind of reliable, long-term performance that a points ignition can never match.

The welds were dressed with...

The welds were dressed with a mini sanding disc, and the slots were cleaned up with a machinist needle file to .370 inch.

The distributor parts were...

The distributor parts were cleaned with carb cleaner, and we were ready to rebuild. Typical replacement parts include the reluctor and magnetic pickup, and vacuum canisters-all of which are readily available through retail auto parts sources. Distributor bushings can be had from Chrysler, if required. For our build, we replaced the reluctor, pickup, and canister with some nice units we already had lying around.

The advance mechanism goes...

The advance mechanism goes together first, starting with the weights and springs. Stock distributors come with a light spring, which controls most of the curve, and a heavy spring which has an extended eye, keeping it out of operation until about two thirds of the advance is in, and slowly releasing the rest up to 4,500 rpm. We ran the stock light spring, but replaced the heavy spring with the lightest one from a Mr. Gasket kit. Installing the advance plate completes the advance mechanism. Lube it where it fits over the shaft, and don't forget the nylon spacer below or the wire retaining clip above.

The shaft assembly is lubed...

The shaft assembly is lubed and installed in the housing. Remember the thrust washer between the two. Reinstall the retaining collar and pin, along with the thrust washer(s). The endplay should be between .003 inch and .017 inch, and can be adjusted with different or additional thrust washers. The shaft should turn freely, and have no noticeable side-to-side slop.

Vacuum-advance canisters vary...

Vacuum-advance canisters vary considerably in the amount of vacuum advance they will provide. Many factory units were stamped with the max advance value in distributor degrees on the arm. We sifted through a pile we had stacked up over the years, and decided upon a 6.5-degree can, which adds a modest 13 crank degrees at full vacuum advance.

Finish the rebuild by installing...

Finish the rebuild by installing the reluctor, pickup, and vacuum canister. The reluctor is slotted with two keyway slots, with an arrow corresponding to distributor rotation indicating which to use. Remember, clockwise for small-blocks and counterclockwise for big-blocks. Set the gap between the reluctor and pickup to .008 inch to .010 inch with a non-magnetic feeler gauge.